Admin Guide

00

Top tasks — your most common edits

If you only read one section, read this. These are the tasks you'll come back to most. Step-by-step, no jargon.

1 · Change homepage hero slideshow 2 · Swap the primary featured project 3 · Change & reorder the 3-tile featured strip 4 · Swap the featured journal article 5 · Reorder projects on a sector page 6 · Edit a project 7 · Add a new project 8 · Upload a press article 9 · Change a sector hero banner (All / Residential / etc.)

01

Change the homepage hero slideshow images

Themes → Customize → Home → Slideshow

Admin sidebar → Online Store → Themes → click Customize on the live theme.
Top of the editor: page selector → Home page.
Left sidebar: click Slideshow (top of the section list).
Click the slide you want to change → the right panel shows the image picker.
Click the image thumbnail → Select image → upload a new file. Spec: 2400px wide, ~16:9 or 3:2 landscape, JPG, under 1MB. Keep all slides the same aspect ratio so transitions don't jump.
While in the upload dialog: add alt text (one natural sentence describing the photo).
To add a slide: click Add slide at the bottom of the slide list. To delete: click a slide → trash icon.
Top-right: Save. The slideshow auto-rotates.

The beige squiggle that overlays the bottom of the hero is decorative, added via the theme — not editable in the slideshow.

02

Swap the primary featured project (full-width banner)

Content → Blog posts → Projects → tag swap

The full-width featured project banner at the top of the homepage auto-pulls the project tagged primary-featured-project. Only one project should carry this tag at a time. Swap it by moving the tag from the old project to the new one.

Admin sidebar → Content → Blog posts.
Filter by blog: Projects.
Find the project currently featured and click into it.
Right sidebar → Tags → click the primary-featured-project tag to remove it. Save.
Open the project you want featured next.
Tags → type primary-featured-project → press Enter to add it. Save.
Refresh the homepage — the new project replaces the old one in the full-width banner.

If two projects have this tag by accident, whichever was published most recently wins. Best practice: only ever one.

03

Change & reorder the 3-tile featured strip

Content → Blog posts → Projects → Project · Display order metafield

The three portrait tiles underneath the primary featured banner are driven by the Project · Display order metafield. Whichever three projects have the lowest Display order values render, in ascending order. Currently: Sanderling (10), Jigsaw House (20), Terrazzo Tide (30).

Add a project to the strip

Admin sidebar → Content → Blog posts → blog: Projects.
Open the project you want to feature.
Scroll to Metafields → find Project · Display order.
Enter a number lower than 30 (e.g. 25 to insert between Jigsaw House and Terrazzo Tide). Save.

Reorder the three that appear

Open the project you want first → set Display order to 10. Save.
Open the project you want second → set Display order to 20. Save.
Open the project you want third → set Display order to 30. Save.
Refresh the homepage — the strip is in your chosen order.

Remove a project from the strip

Open the project → Metafields → Project · Display order → clear the value. Save.
The next-lowest Display order takes its place.

Use gaps of 10 (10, 20, 30) so you can slot new tiles in later (e.g. 15 between 10 and 20) without renumbering everything.

To change how many tiles show (default 3): Themes → Customize → Home → Home featured projects section → adjust "Max projects shown".

04

Swap the featured journal article

Content → Blog posts → Journal → tag swap

The homepage journal feature strip and the top of the Journal index both auto-pull the article tagged primary-featured-blog. Same tag-swap mechanic as the primary featured project. Only one journal article should carry this tag at a time.

Admin sidebar → Content → Blog posts → blog: Journal.
Open the journal article currently featured → Tags → remove primary-featured-blog → Save.
Open the journal article you want featured next → Tags → add primary-featured-blog → Save.
Refresh the homepage and /blogs/journal to verify.

The featured article is hidden from the grid underneath, so it doesn't appear twice on the Journal index.

05

Reorder projects on a sector page

Blog post → Metafields → Project · Display order

Sector landing pages (Residential, Multi-Residential, Commercial, Coming Soon) show projects in this order: any project with a Display order set (lowest first), then everything else sorted by Year completed (newest first). Coming Soon projects (no year) sort alphabetically.

Admin sidebar → Content → Blog posts → blog: Projects.
Open the project you want to appear first on the sector page.
Scroll to Metafields → find Project · Display order → enter a low number (e.g. 5 to push above everything else).
Save.
For most projects, just leave Display order blank and let the automatic year-completed sort do the rest.

Display order is global — the same number controls the project's position on the sector grid AND the homepage 3-tile featured strip. Set it once.

06

Edit an existing project

Content → Blog posts → Projects → click the project

Admin sidebar → Content → Blog posts → blog: Projects.
Click the project. The most-common edit fields and where to find them:

Change the tile / hero image	Right sidebar → Featured image → upload new file → add alt text
Change the body copy	Main content area
Add a gallery photo	Bottom → Metafields → Project · Gallery → Add image
Reorder gallery photos	Metafields → Project · Gallery → drag the cards
Change which sector it appears in	Right sidebar → Tags → remove old sector tag, add new (`residential` / `multi-residential` / `commercial` / `coming-soon`)
Change the tile hover colour	Metafields → Project · Brand colour block → pick swatch
Feature on homepage banner	Right sidebar → Tags → add `primary-featured-project` (remove from any other project first)
Add to 3-tile featured strip	Metafields → Project · Display order → set to 10, 20 or 30
Update project credits	Metafields → Project · Photographer / Architect / Builder / Landscape Designer / Editorial Stylist
Update SEO title + description	Scroll to Search engine listing preview → Edit website SEO
Reorder on sector page	Metafields → Project · Display order (lower = earlier)
Hide temporarily	Right sidebar → Visibility → Hidden → Save

Hit Save (top-right) when done. Changes are live the moment you save.

07

Add a brand-new project

Content → Blog posts → Add blog post

Before you start: have the project name, featured image (renamed + compressed), sector, year, credits, brand colour and SEO title/description ready. Detailed checklist in Section 03 of this guide.

Admin sidebar → Content → Blog posts → click Add blog post (top-right).
Title: type in sentence case (e.g. "Rock House"). The site auto-uppercases tiles and page headings — don't type SHOUTING CAPS.
Right sidebar → Blog: confirm Projects is selected.
Right sidebar → Featured image: upload. 2400px wide, landscape, JPG, under 1MB. Add alt text in the dialog. Used on the sector grid tile and on the project page hero if no separate hero is set.
Right sidebar → Tags: add sector tag (residential · multi-residential · commercial · coming-soon) + year (e.g. 2024). Skip year for Coming Soon projects.
Right sidebar → Theme template: confirm article.project is selected (NOT article.journal or default article).
Scroll to Search engine listing preview → Edit website SEO: page title (under 65 chars, format: {Project Name} — {Sector} Interior Design, Sydney | EB Interiors) + meta description (140–160 chars).
Scroll to bottom → Metafields: fill what applies. Key fields:
- Project · Year completed (must match the year tag)
- Project · Location — optional, e.g. Cronulla, NSW
- Project · Scope — Interior Design (tick if applies)
- Project · Scope — Custom Fabrication, Furnishing, Object and Art (tick if applies)
- Project · Photographer, Architect, Builder, Landscape Designer, Editorial Stylist (where applicable)
- Project · Hero image: optional override — leave blank to use Featured image
- Project · Gallery: Add image for each gallery photo, drag to reorder
- Project · Brand colour block: pick a swatch — drives the tile hover colour
- Project · Display order: optional. Set 10/20/30 to include in the 3-tile homepage strip
Right sidebar → Visibility: set to Visible.
Top-right: Save.
Open the project URL in a new tab to verify: tile appears on the sector page, brand-colour hover works, gallery pairs correctly.

08

Upload a press article

Content → Metaobjects → Press

Press entries are metaobjects, not blog posts. They render automatically on the Press page in a 4-column magazine-cover grid, newest first.

Admin sidebar → Content → Metaobjects.
Click Press in the list.
Top-right: Add entry.
Fill the fields:
- Publication: masthead name (e.g. "Vogue Living", "Belle Magazine").
- Date: publication month + year.
- Project name: which EB project the press is about.
- External URL: link to the article online. If print-only, upload a PDF first (Content → Files), then paste its URL here.
- Thumbnail: magazine cover or article hero. Portrait works best (3:4). 1200px tall, JPG. Add alt text.
- Tile colour: optional fallback colour if no thumbnail.
Click Save.
The new entry appears on /pages/press immediately, newest first.

To edit an existing press entry: same path, click the entry name in the list, edit, Save.

09

Change a sector hero banner (All Projects, Residential, Multi-Residential, Commercial, Coming Soon)

Content → Metaobjects → Sector Hub

Each Projects page — the main /blogs/projects hero AND every filtered sector page — has its own editable hero banner (image + heading). All five are managed from a single place: the Sector Hub metaobject.

Admin sidebar → Content → Metaobjects.
Click Sector Hub in the list.
You'll see 5 entries: Projects (All Projects hero), Residential, Multi-Residential, Commercial, Coming Soon. Click the one you want to edit.
Hero image → upload a new landscape image. Spec: 2400px wide, JPG. Add alt text.
Display name → the H1 heading over the banner (e.g. "Residential"). Edit if you want different wording.
Intro copy → short paragraph below the heading.
Default colour block → fallback hex for project tiles that haven't set their own brand colour.
Meta title / Meta description → Google search appearance for the sector page.
Save.
Refresh the matching page to verify:
- All Projects → /blogs/projects
- Residential → /blogs/projects/tagged/residential
- Multi-Residential → /blogs/projects/tagged/multi-residential
- Commercial → /blogs/projects/tagged/commercial
- Coming Soon → /blogs/projects/tagged/coming-soon

Don't change the Sector tag field on a Sector Hub entry — it's how the hub finds its projects. Must stay lowercase-hyphenated: residential, multi-residential, commercial, coming-soon, all-projects.

01

The lay of the land

Three places hold every editable piece of content on the site. Recognise these paths and the rest is easy.

CONTENT · BLOG POSTS

Blog posts

Projects and Journal entries share this Shopify content type — but only Journal is ever called “the blog.” A project is a project, never “a blog post.” See the naming rule below.

Admin → Content → Blog posts

CONTENT · METAOBJECTS

Metaobjects

Team Members, Press, Sector Hubs, Brand Colours, Journal FAQ. Edit once, render everywhere.

Admin → Content → Metaobjects

ONLINE STORE · PAGES

Editorial pages

About, Services, Press, Contact, Privacy, T&Cs. Standalone pages with their own layouts.

Admin → Online Store → Pages

Three core principles

Projects live in Shopify’s Blog Posts area — but a project is never “a blog.” Shopify stores every project as an article inside the “Projects” blog (same content type as Journal), and the admin button even reads “Add blog post.” That’s just Shopify’s fixed UI. In how the team talks and writes about the site, only the Journal is “the blog” — a project is always a project.
Reusable content lives as Metaobjects. Team Members, Press entries, Sector Hubs, Brand Colours, Journal FAQ. Edit once → renders everywhere on the site.
Type as you read it. In the admin, type everything in sentence case. The site auto-applies UPPERCASE where it should appear (project names on tiles, button text, etc.). Don’t type SHOUTING CAPS.

Naming rule — blogs vs. projects: Shopify's back end can't tell a "project" from a "blog article" — both live under Content → Blog posts, and Projects technically sits inside something Shopify calls a "blog." Ignore that when talking or writing about the site: Journal is the blog. Projects are projects (or "project articles") — never "a blog" or "a blog post."

02

Imagery sitewide

Every image location, every spec, and the three-step discipline before every upload.

The image map — where each image lives

Find the right path BEFORE you swap a photo. Most “why didn’t my image update?” questions come from changing the wrong copy in the wrong place.

PROJECT PAGES

Project tile (sector grid)	Blog post → Featured Image
Project page hero	Same Featured Image (or Project · Hero image metafield override)
Project gallery	Blog post → Metafields → Project · Gallery
Brand colour hover	Blog post → Metafields → Project · Brand colour block

HOMEPAGE & PAGES

Homepage slideshow	Themes → Customize → Home → Slideshow
Homepage Meet Emma portrait	Pulled from Emma → Team Members metaobject
About page hero	Themes → Customize → About → image-with-text-overlay
About page in-page images	Themes → Customize → About → image-with-text blocks
Services page hero	Themes → Customize → Services → image-with-text-overlay
Services page service-block images	Themes → Customize → Services → image-with-text blocks
Contact split-screen image	Themes → Customize → Contact → contact form section

METAOBJECTS

Sector hub hero	Content → Metaobjects → Sector Hubs → pick sector → Hero image
Team member portrait	Content → Metaobjects → Team Members → pick name → Portrait
Press thumbnail	Content → Metaobjects → Press → pick entry → Thumbnail
Journal post hero	Blog post (in Journal blog) → Featured Image

Image specs by location

Location	Aspect	Min width	Max size
Logo (header)	variable	600px wide	100KB PNG
Homepage slideshow	16:9	2400px wide	500KB JPG
Project Featured Image	landscape	2400px wide	500KB JPG
Project gallery	mixed	2000px long	500KB JPG
Sector hub hero	16:9	2400px wide	500KB JPG
Team portrait	4:5 portrait	1200px tall	300KB JPG
Press thumbnail	3:4 portrait	1200px tall	300KB JPG
Journal hero	16:9	2400px wide	500KB JPG
Inline body image	landscape	1600px wide	300KB JPG

The three-step rule — every hero upload

1

Rename

kebab-case, descriptive, no spaces or special chars.

✕ IMG_4327.JPG

✓ rock-house-kitchen-island.jpg

2

Compress

Drag into TinyPNG.com. Free. Cuts 60-80% with no visible loss.

✕ 4.2 MB original

✓ 380 KB after TinyPNG

3

Alt text

One natural sentence describing what’s in the image.

✕ image of kitchen

✓ Kitchen island in travertine with brass pendant, Rock House

Alt text — our recommendation

Alt text is the short caption Google and screen readers see when an image loads. We’ve already added alt text to every hero image (project tiles, journal hero, team portraits) using the formulas below.

For new uploads: always do hero images (Featured Image on each project). Skip gallery shots — with hundreds of detail images and no real search volume for specific room shots, the return doesn’t justify the time. Hero alt text covers the SEO and accessibility baseline; gallery alt text is a nice-to-have, not a must.

Alt text formulas (for hero images)

Project tile / hero {Room or scene}, {Project Name} by EB Interiors	Kitchen island in travertine, Rock House by EB Interiors
Project gallery {Specific feature}, {Project Name} {room}	Brass pendant and oak shelving, Riverhouse kitchen
Team portrait Portrait of {Name}, {Role} at EB Interiors	Portrait of Emma Buchan, Principal at EB Interiors
Press thumbnail {Publication} {Month Year} cover	Vogue Living December 2025 cover
Sector hub hero {Sector} interior design by EB Interiors, {scene}	Residential interior design by EB Interiors, coastal home

Never: “image of…”, “photo of…”, filenames, keyword-stuffing, generic placeholders.

03

Adding a project

The headline workflow. Eight steps from new project to live on the site.

Prerequisites — have these before you start

Project name (final)
Featured Image — renamed, compressed, alt text drafted
Gallery images — renamed, compressed, in display order, alt text each
Body copy — written, edited, 1-3 paragraphs
Sector — Residential / Multi-residential / Commercial / Coming soon
Year completed (e.g. 2024)
Location — Suburb + state (e.g. South Yarra, VIC)
Credits — Photographer, Architect, Builder, Landscape, Stylist (where applicable)
Scope — Interior Design / Custom Fabrication / Styling
Brand colour swatch — pick from EB palette OR project-specific hex
SEO meta title (< 60 chars)
SEO meta description (150-155 chars)

The 8 steps

01

Open the New Blog Post screen

Admin sidebar → Content → Blog posts → click Add blog post (top-right).

02

Title — sentence case

Type the project name as you want it written. The site auto-uppercases on tiles and project page headings — don’t type ALL CAPS yourself.

Example: Rock House → renders as ROCK HOUSE on the tile.

03

Featured Image — tile + hero in one

Right sidebar → Image field → upload. This single image becomes the sector grid tile AND the project page hero. Pick the strongest horizontal shot.

Spec: 2400px wide, landscape, JPG, < 500KB. Add alt text in the upload dialog.

04

Tags — sector, year, optional featured

Type each tag and press Enter. Spelling matters exactly:

residential · multi-residential · commercial · coming-soon
Year as number, e.g. 2024
Optional featured — surfaces on homepage Featured Projects

05

Template — article.project

Right sidebar, scroll down. Confirm article.project is selected (NOT article.journal). This gives the project its hero, credits and gallery layout.

06

Search Engine Listing

Between Excerpt and Metafields, click Edit website SEO.

Page title (< 60 chars): {Project Name} | {Location} {Sector} Interior Design | EB Interiors
Meta description (150-155 chars): plain-English summary including “Sydney” and project specifics
URL handle: short and clean (riverhouse, not the-riverhouse-2024-final)

07

Metafields — the project credits

Scroll to the bottom. Each field is labelled with “Project ·” prefix. Fill in what applies, leave the rest blank.

Project · Location	Suburb, state — e.g. Cronulla, NSW
Project · Year completed	Year as number — must match the year tag
Project · Display order	Optional. Lower number = appears earlier in the sector grid. Use gaps of 10 (10, 20, 30…) so you can slot new projects between. Leave blank to fall back to Year-completed sort.
Project · Scope	Multi-select — Interior Design / Custom Fabrication / Styling
Project · Photographer	Photographer’s name
Project · Architect	If applicable
Project · Builder	If applicable
Project · Landscape Designer	If applicable
Project · Editorial Stylist	If different from EB
Project · Awards	One per line
Project · Hero image	Optional override. Leave blank to use Featured Image.
Project · Gallery	+ Add image → upload each → drag to reorder
Project · Brand colour block	Pick a swatch — drives the tile hover colour

08

Save — then verify on the live site

Hit Save (top-right). Flip Visibility to Visible. Open the project URL. Check:

Tile appears on the sector page
Brand colour hover effect works
Gallery scrolls in your chosen order
Year filter shows the year as an option
Related Projects strip at the bottom pulls 3 other projects from the same sector

04

Editing a project

Open the project, edit the field, hit Save. Changes are live the moment you save.

Common-edits cheat sheet

Swap the tile image	Blog post → Featured Image → upload new file → Save
Add a new gallery photo	Blog post → Metafields → Project · Gallery → Add image
Reorder the gallery	Blog post → Metafields → Project · Gallery → drag cards
Reorder projects on a sector page	Each project → Metafields → Project · Display order → set as 10, 20, 30… (lower = earlier)
Change hover colour	Blog post → Metafields → Project · Brand colour block → pick swatch
Feature on homepage	Blog post → Tags → add `featured`
Move to another sector	Blog post → Tags → remove old sector tag, add new
Hide temporarily	Blog post → Visibility → Hidden → Save
Permanently delete	Blog post → bottom → Delete blog post (cannot be undone)
Promote a Coming Soon	Tags → remove `coming-soon`, add proper sector + year tag
Update SEO description	Blog post → Search engine listing → Edit website SEO

When something looks wrong

Project doesn’t show on its sector page	Tag spelling. Must be lowercase + hyphenated: `multi-residential`, not `Multi-Residential`.
Project shows on TWO sector pages	Has both sector tags. Remove the wrong one.
Tile shows wrong image	Swap Featured Image — that’s the single source for tile + hero.
Hover colour is default navy	Brand colour block metafield is blank. Pick a swatch.
Year filter missing the year	Need BOTH the year tag AND Project · Year completed metafield. Both must match.
Project page has no credits or gallery	Template is set to `article.journal`. Change to `article.project`.

05

Journal articles

Editorial content — designer guides, trends, store recommendations. Same machinery as projects, different blog and template.

Adding a journal post

Content → Blog posts → Add blog post
Title — type in Title Case (the site keeps your casing here)
Content — rich text body. H2 for major sections, H3 for sub-sections.
Featured Image — 16:9 landscape, 2400px wide, < 500KB
Blog — set to Journal (right sidebar)
Theme template — article.journal (NOT article.project)
Tags — optional category labels: designers-guide, trends, working-together
Search engine listing — page title + meta description
Metafields — fill the “Journal ·” fields (see below)
Save → flip Visibility to Visible

Editing an existing journal article

Content → Blog posts → filter to Blog: Journal → click the article title. Edit any field, hit Save — changes are live the moment you save, no separate publish step.

Body copy and metafields do different jobs. Use the right one, not just whichever is easiest to find.

Headline, paragraphs, sub-headings, inline images	Edit in Content (rich text) — the only field meant for free-flowing copy.
Eyebrow label above the title	Journal · Category — not the title or a body line.
Italic intro line under the title	Journal · Lead — don’t bold the first body paragraph instead, it won’t match the styling.
“X min read” next to the date	Journal · Reading time.
Who’s credited as the author	Journal · Author — pulls name + portrait from Team Members. Typing “By Emma” into the body gives plain text only.
CTA button partway down the article	Journal · Show inline CTA (toggle on) + Journal · CTA text / link.
FAQ accordion at the bottom	Journal · FAQs — also emits FAQPage schema for Google rich results. A typed-out Q&A list in the body doesn’t get that markup.
Image + text callout between sections	Journal · Feature 1 / 2 / 3 (image + heading + text) — renders as a distinct visual block, not an inline image sitting in the body flow.

Why it matters: each metafield has its own position, styling and (for FAQs) SEO markup built into the theme. Typing the equivalent content into the body skips all of that — it’ll look inconsistent with other journal articles and, for FAQs, won’t generate the structured data Google uses for rich results.

Journal metafields

Journal · Category	Single label shown as eyebrow above article title. e.g. “Designer’s Guide”, “Trends”.
Journal · Lead paragraph	Italic intro paragraph above the body. One strong sentence or two.
Journal · Reading time (minutes)	Number — renders as “X min read”.
Journal · Author	Team member reference. Defaults to Emma if left blank.
Journal · Show inline CTA	Toggle — when on, renders a CTA partway through.
Journal · CTA button text / link	Button label + URL for the end-of-article CTA.
Journal · FAQ items	List of Journal FAQ metaobject entries. Renders as accordion + FAQPage schema for Google rich results.
Journal · Feature 1 / 2 / 3	Three optional image + heading + text blocks. Renders between body sections.

“More from the Journal” at the end of each post is automatic, not a metafield — the theme pulls the newest other Journal posts (default 3). Adjust the count in Theme Editor → article page → Journal related section → Max articles shown.

06

Team, press, sector hubs, brand colours

Four metaobjects that drive reusable content. All under Content → Metaobjects.

Team Members

Drives the About team grid + Emma’s portrait on the homepage Meet Emma block.

Content → Metaobjects → Team Members → click name (or “+ Add team member”)
Name — full name as displayed
Role — e.g. Senior Interior Designer
Portrait — 4:5 portrait, 1200px tall, JPG
Short bio — 1-2 lines for the team grid hover state
Long bio — full paragraph(s) — used on homepage Meet Emma block (Emma only)
Save — changes propagate to About + homepage immediately

Press entries

Renders on the Press page in a 4-column magazine-cover grid, newest first.

Publication	Masthead — Vogue Living, Belle, etc.
Date	Publication month + year
Project name	Which EB project the press is about
External URL	Link to article online (or upload PDF and link)
Thumbnail	Magazine cover or hero. Portrait works best. 1200px tall.
Tile colour	Optional fallback if no thumbnail. Rotates through brand palette.

Sector hubs

Each sector landing page (Residential / Multi-residential / Commercial / Coming soon) is driven by a Sector Hub metaobject.

Sector tag	Exact: `residential` / `multi-residential` / `commercial` / `coming-soon`. Don’t change once set.
Display name	Heading on the landing page
Intro copy	Short paragraph below the heading
Hero image	Sector banner — 2400px wide, < 500KB
Default colour block	Fallback for tiles with no Brand colour set
Meta title / description	Google search appearance

Brand colours

The picker on every project’s Brand colour block field pulls from this metaobject. Curate it to keep the palette on-brand.

Deep Navy
#2D3F4A

Burgundy
#5A322F

Warm Beige
#C9BEAE

Sage
#7E8F7C

Dusty Mauve
#A39A9C

Mustard
#B89854

Black
#000000

White
#FFFFFF

Add a new swatch: Content → Metaobjects → Brand colour → Add entry → name + hex → Save.

07

Pages and homepage

Most edits happen in Themes → Customize (the visual editor), not the basic Pages list.

Editorial pages

About	Themes → Customize → About — hero, intro, “For us…” block, “A practice led by women…” block, The Team heading, Emma Buchan hero, team grid
Services	Themes → Customize → Services — hero, Interior Design, Furniture Packages, Interior Styling, Consulting
Press	Themes → Customize → Press — hero + auto-rendered press grid
Contact	Themes → Customize → Contact — split-screen image + form. Header solid (not transparent) by design.

Homepage sections

Slideshow hero	Rotating slide images. Click into each slide to swap.
Featured Projects strip	Auto-pulls projects tagged `featured`. Manage by tagging projects.
Meet Emma block	Pulls Emma’s long bio + portrait from Team Members metaobject.
Latest Journal posts	Auto-pulls newest 3 posts from Journal blog.
Sitewide CTA	“Bring your space to life” — sits in footer-group, renders on every page.
Instagram feed	Powered by Globo Smart Instagram Feed app. Connected to @ebinteriordesign.

08

Header, footer, navigation

Header & nav

Edit menu items	Online Store → Navigation → Main menu
Add Projects sub-item	Main menu → expand Projects → Add menu item → set URL (e.g. `/blogs/projects/tagged/residential`)
Reorder menu items	Drag the items in Main menu
Change the logo	Themes → Customize → Header → Logo field
Header behaviour	Transparent at top of hero pages, becomes solid Deep Navy with white nav after ~20px scroll. Always solid on Contact by design.
Instagram icon (top-right)	Hard-coded link to @ebinteriordesign. Always white.

Current main menu: Projects (dropdown: All projects · Residential · Multi residential · Commercial · Coming soon) · Services · About · Press · Contact

Squiggle icon — where it appears

The EB squiggle is the site's signature mark. It shows in four places:

1. Header top-left	Desktop only. Always white. Links to the homepage. Sits above the nav.
2. Hamburger overlay	Mobile only, top-left of the open menu. White.
3. Back-to-top button	Dark navy circle with a beige squiggle inside. See below.
4. Favicon (browser tab)	Thicker squiggle variant. See below.

Back-to-top button

A small dark-navy circle with a beige squiggle icon inside. Appears bottom-right after scrolling ~400px on:

Where it shows	All Projects index (`/blogs/projects`), every sector page, every individual project article page.
Hover behaviour	A “BACK TO TOP” tooltip appears to the left of the button.
Action	Click smooth-scrolls back to the top of the page.
Configuration	Set globally in the theme. Not editable via the Theme Editor.

Favicon (browser tab icon)

Currently	Thicker EB squiggle icon, black on transparent.
Where to change it	Online Store → Themes → Customize → three-dot menu (top-left) → Theme settings → Favicon → upload a new image → Save.
Image spec	Square PNG, minimum 32×32px, ideally 512×512px.
Not updating in your browser?	Browsers cache favicons hard. Hard-refresh with ⌘ Shift R after uploading.

Footer

Sitewide CTA banner	Themes → Customize → footer-group → Sitewide CTA — heading, sub-copy, button text + link editable
“Good design lives here.” + “Follow along.”	footer-group → the two rich-text sections above the Instagram feed
Instagram feed	GSC Instagram Feed app. Pulls @ebinteriordesign automatically. Style: Themes → Customize → Home → Instagram section.
Newsletter signup	footer → Newsletter block. Signups land in Shopify customers.
Footer menu	Online Store → Navigation → Footer menu
Social icons	Themes → Customize → footer → social_media setting

Instagram feed not loading? Open the GSC Instagram Feed app from Shopify Apps → reconnect. Confirm @ebinteriordesign is still public.

09

SEO essentials

Every project, page and journal article has a Search Engine Listing preview. Fill it in deliberately — every time.

Already done: all 48 launch projects have bespoke SEO titles + descriptions written by Cultivate Studio. The formulas below are the reference for FUTURE projects and journal articles.

Formulas

PAGE TITLE (under 65 chars)

{Project Name} — {Sector} Interior Design, Sydney | EB Interiors

META DESCRIPTION (140-160 chars)

Sentence 1: project + type + one distinctive material or detail. Sentence 2: brand closer (e.g. “EB Interiors, Sydney”). Vary the closer, no exclamation marks.

URL HANDLE

Short, clean, no dates → riverhouse (not the-riverhouse-2024-final)

Swap “Sydney” for the specific area if the project has a distinct location (Cronulla, Sutherland Shire, Southern Highlands).

Live example — Riverhouse

PAGE TITLE

Riverhouse — Residential Interior Design, Cronulla | EB Interiors

META DESCRIPTION

Coastal contemporary family home in Cronulla featuring travertine, brass and oak. Interior design by EB Interiors, Sydney.

URL

ebinteriors.com.au/blogs/projects/riverhouse

Image SEO

Rename files before upload	`riverhouse-kitchen-island.jpg`, not `IMG_1234.jpg`.
Alt text on every image	Descriptive sentence — e.g. “Riverhouse kitchen island in travertine with brass pendant lighting.” Helps screen readers and Google + AI search.

Where to set it

Project article	Article editor → scroll past Excerpt → Search engine listing → Edit website SEO
Journal post	Same as above
About / Services / Press / Contact	Page editor → Search engine listing → Edit website SEO
Sector landing pages	Sector Hubs metaobject → Meta title + Meta description
Homepage	Online Store → Preferences → Homepage title + meta description

Behind the scenes (Cultivate-configured)

Sitewide LocalBusiness schema · CreativeWork schema on every project · BlogPosting + FAQPage schema on journal articles · breadcrumbs on project pages · XML sitemap submitted to Google Search Console · RSS feeds on both blogs for AI crawlers · Open Graph tags for Instagram / LinkedIn / WhatsApp previews. No action needed from the EB team.

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Glossary & contacts

Shopify in plain English

Blog Post	Shopify’s content type for both Projects and Journal entries. Naming rule: only Journal is called “the blog” — a project is a project, never “a blog post.”
Blog	Shopify’s container for articles — technically there are two (Projects and Journal), but in team language “the blog” always means Journal.
Page	Standalone editorial content (About, Services, Press, Contact, Privacy, T&Cs).
Tag	A label on an article. Drives sector grouping, year filtering, homepage featuring.
Metafield	A custom field on an article or page (e.g. Project · Location, Project · Gallery).
Metaobject	A reusable record (Team Members, Press, Sector Hubs, Brand colour, Journal FAQ).
Theme Editor	Visual customiser for the live site. Online Store → Themes → Customize.
Template	Which layout an article uses. Projects use `article.project`. Journal uses `article.journal`.
Featured Image	The hero image on every project or journal article. Used as project tile + project page hero (or journal card image).
Visibility	Visible = published. Hidden = draft.
SEO listing	Where you control how the page looks in Google search.
Footer-group	The collection of sections rendered at the bottom of every page (CTA, IG feed, footer).
Favicon	The small icon in the browser tab. Currently the thicker EB squiggle.

Who to call

Cultivate Studio

Laura Cracknell

laura@cultivatestudio.com.au

Any “how do I do X” content question. Design changes, new sections, image cropping, SEO advice. Your first call.

Shopify support

Live chat in admin

Bottom-right of any admin screen

Billing, domain, account access, payment processing, platform-level issues.

GSC Instagram Feed

App support

Shopify Apps → GSC Instagram Feed → Get support

Instagram feed not loading, layout breaking, sync issues. Reconnect the app if @ebinteriordesign posts stop appearing.